Sem Gorilla Press & PR
10/30/2007
New Book Is 2,000-Pound Gorilla of Search Engine Marketing Tactics
MYRTLE BEACH, South Carolina - October 30, 2007 - High amounts of traffic are never good on the roadway, but they are an absolute necessity for any Web business. The art and science of Search Engine Marketing is key to driving visitors to any site, and Randy Zlobec's new book, "SEM Gorilla," is the foremost literary work on Search Engine Optimization.
For those looking to pump up their search rankings or hire an SEO consultant, "SEM Gorilla" is the book they've been waiting for from Zlobec, one of the world's leading authorities on Search Engine Optimization. "SEM Gorilla," scheduled to be released this November, is the perfect union of practical advice and unique insight into the world of Search Engine Marketing.
"Search Engine Optimization has become big business, and ‘SEM Gorilla' shows every Web operator how to do it right," said Zlobec, "You can put a lot of effort and capital into creating a fantastic looking website, but it's all for nothing if the Search Engine Optimization doesn't make content relevant and easily read by search engines."
If there's any doubt that Search Engine Marketing isn't relevant, the numbers paint a very different picture. The growth of search engine usage has skyrocketed, according to the latest statistics revealed in February at the Search Engine Strategies conference in London. According to the report, 81 percent of Internet users, or 256 million people worldwide, visited a search engine in December 2006. Google is easily the reigning search engine champ, with 71.6 percent of the market during the last six months of 2006, followed by Yahoo's 5.5 percent.
On the more than 300 pages of "SEM Gorilla" are the secrets behind ranking high on the Google and Yahoo search engines. "SEM Gorilla" lays the groundwork for how to use the most effective keywords in page titles and content, how to select the right domain name, and how to secure high quality incoming links. "SEM Gorilla" also highlights what not to do when using Search Engine Optimization, including the overuse of keywords and creating multiple pages with the same content. Pre-orders, which include a 20 percent discount, are now being taken for "SEM Gorilla" at www.semgorilla.com.
If a website owner wants a pro to handle the Search Engine Optimization set-up, Zlobec outlines the right questions to ask when hiring an SEO consultant, like what kind of "black hat" techniques are used and how they choose the right phrases. Knowledge is power, and it also protects profits, as "SEM Gorilla" can save website owners thousands of dollars when setting up Search Engine Optimization.
"Search Engine Optimization may seem complex, but it's extremely important for any Web owner or business to understand now, and into the future," said Zlobec. "Search Engine Optimization is really still in its infancy. It's not an exact science because the methods used to promote Web pages are constantly evolving. ‘SEM Gorilla' reads well whether you're an Internet novice or technologically savvy, listing all the techniques and latest tactics for the best possible Search Engine Marketing experience."
CONTACT INFORMATION:
SEM GORILLA
randy(@)semgorilla.com
www.semgorilla.com
Phone: 843.685.4675